Old Navy Spring Campaign: Easter 2019
For this campaign I was hired as a model and creator, with the Instagram aspect of that to the left, and the modeling work shared in the Old Navy newsletter and on their website shown below. For this collaboration, I shot with their team for two days in LA, negotiated my rate, created and got approved a static post and 4 Instagram Stories which generated over 800 links to their website. The goal here was to use my unique perspective as a body positivity activist, college student and model to talk about finding clothes that are comfortable and stylish to wear in all aspects of my life.
The collaboration was considered very successful and I was rehired for an upcoming campaign.
Created April, 2019
Essie “Expressie” launch campaign
I pitched to and was selected as a representative for the new Essie nail polish line “Expressie”, the new quick-drying nail polish formula. Here I negotiated with the brand, created a static post with three Instagram Stories and copy which were all approved by the client, and shared how I am using the products to entertain myself through quarantine, especially as nail salons are currently closed.
Created March, 2020
Pretty Little Thing long term collaboration
Pretty Little Thing is a size inclusive British retailer I have worked with for two years now. All of this content I shoot and edit myself in Photoshop and Lightroom, styling pieces and generating sales for the brand. With this brand I have learned about creating long term brand relationships, growing together and negotiating based on the continues value I can add to their brand. With all projects on social media, the goal for my end of the job is to create engaging content that can be shared across other pages and platforms to create “earned media” with growth of my own platform and encouraged sales with my affiliate links. Attached below is examples of other content I have created for the brand.
Created Dec. 2018 - present
437 Swim
As the Canadian swim brand 437 Swim extended their sizing, they hired several body positive creators to host giveaways on their platforms in order to lead by example, showing all different sized bodies in their swimsuits. For this project I pitched, negotiated and proved why my unique audience would be so valuable to this smaller brand. We had over 500 entries in the giveaway, and helped encourage a brand that was newer to being size inclusive see how worth-while this was for their brand.
Created January, 2020
Good American Style Squad Creator
Good American was a dream client to work with for me, so this collaboration started with my pitching to them, sharing my plan for how to advertise them on my social media, which resulted in my creating an “edit” on the Good American website, where I chose my favorite products of theirs and had my own landing page on their site. This content and copy was approved by the brand and featured on the GA website, and owner of the brand Khloe Kardashian’s social media. The collaboration is still ongoing, with the landing page still being active with a screenshot attached below.
Created October, 2018
Rue21 x Coca Cola campaign
For this campaign, the goal was to promote limited edition Coca Cola bottles and the new Coca Cola collection at Rue21.
Here I created the content, got luck with a Coca Cola truck being near the dorms the morning I was shooting, negotiated with the client, made several options of copy and content for the client and generated over 400 sales for the brand with my affiliate link.
Created March, 2019
Upcoming projects include a project with VS Pink as a college creator, where I will discuss the brand’s shift to being more size inclusive with size XL and how I am managing stress through quarantine and college finals week. Additionally, I recently signed a contract as an ambassador the the size inclusive retailer Fashion Nova, and will be starting my extended partnership with the brand in a few weeks. Finally, I also work with TechStyle three of their brands JustFab, Fabletics and Savage X Fenty as a creator and style example, with upcoming features in all of their mailing lists as pre-quarantine I created spring/ summer content for the,.