Prairie Artisan Ales: Prairie magic on tap
Team leader for campaign, copywriter. Headline driven copy.
Our goal was to position the local brand as being unique to Oklahoma, with a campaign centered around the beer being “magic”, hence the tagline “Prairie magic on tap”. The target audience here was males between the ages of 21-35 who are either local to Oklahoma or fly through OKC for work as cases of the product can be shipped.
Created Nov. 2019
Prairie Artisan Ales: Prairie magic on tap
Team leader for campaign, copywriter. Long copy.
Our goal was to position the local brand as being unique to Oklahoma, with a campaign centered around the beer being “magic”, hence the tagline “Prairie magic on tap”. The target audience here was males between the ages of 21-35 who are either local to Oklahoma or fly through OKC for work as cases of the product can be shipped.
Created Nov. 2019
Crayola Color Wonder: We dare to dream, but not off the page!
Copywriter.
Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper.
Created Dec. 2019
Crayola Color Wonder: We embrace mistakes, just not on Mommy’s carpet
Copywriter.
Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper.
Created Dec. 2019
Crayola Color Wonder: They say life is a blank canvas, but Daddy’s bedsheets are not
Copywriter.
Our goal was to create a new mascot for Crayola that would appeal to parents and kids. Monsieur Messy is the artist we created, who encourages kids to be creative in their art, only on Crayola Mess Free paper.
Created Dec. 2019